Gucci Love Parade

Portraying the modern myth of cinema through a sequence of obsessions and desires, the Gucci Love Parade campaign envisioned by Alessandro Michele, transforms into a tale of characters celebrating the ritual of the banquet, giving themselves to a liberating symposium that slides into the ritual of dance.

From the majestic streetlights of Hollywood Boulevard to the brilliant chiaroscuro of a club, Gucci Love Parade reveals cinema’s power to gift dreams of beauty. Discover the collection today.

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