CityCenterDC Welcomes the Fall Season with the Debut of the “Find Your Joy” Campaign and Autumn Forest Installation

September 18, 2019


WASHINGTON, D.C. (September 16, 2019) – CityCenterDC is welcoming the fall season with exciting offerings for the city. In celebration of the vibrant harvest season, the beloved Autumn Forest will return to Palmer Alley on September 16 through November 8, 2019, offering visitors a chance to stroll beneath a beautiful canopy of roughly 6,000 branches and about 269,000 fall leaves suspended overhead.


This fall will also see the debut of the “Find Your Joy” campaign, an optimistic new campaign developed by award-winning creative agency, Design Army, that celebrates Washington’s colorful and happy side.


“We’re thrilled to announce the launch of Find Your Joy. Since coming online in 2013 CityCenterDC has always strived to create unique and memorable moments for members of the community to enjoy and share with others. Those special moments, whether big or small, are what we wanted to emphasize in our new campaign.,” stated Timothy R. Lowery, general manager of CityCenterDC.


The campaign will appear in print, online, outdoor, and mobile channels across the East Coast. To mark the launch, CityCenterDC is inviting visitors to share destination photos using the hashtag #FindYourJoyDC on Instagram, for the chance to win a $500 prize.


Visitors can participate in the “Find Your Joy” giveaway contest from Sept. 16 through Nov. 4, 2019. The winner will be announced on or around Nov. 8, 2019, via the CityCenterDC Instagram account.


Palmer Alley isn’t the only place to find artistic flair at CityCenterDC this season: The Washington Ballet will spread joy to the District with live performances on The Plaza at CityCenter. Fall 2019 performances will be held September 25 and October 2 from 6:30 to 7:30 p.m., weather permitting.


The Farmers Market will continue to offer patrons the opportunity to purchase harvest fruits and vegetables, breads and baked goods, cut flowers, and plants—and to indulge in delicious prepared dishes from local purveyors—each Tuesday from 11 a.m. to 2 p.m. in The Park at CityCenter through October 29, 2019.


Follow @CityCenterDC on social for updates on all upcoming annual activations.


All events are free and open to the public, and cameras are welcome. For interview requests and exclusive photos, please contact Ashley Arias or Alexa Lewis at TAA Public Relations via email at, or via phone at 202-846-1731.

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About CityCenterDC:
CITYCENTERDC ( is a unique, pedestrian-friendly, 10-acre mixed-use development, located in the heart of downtown Washington, D.C. Developed by Hines and Qatari Diar, the project is home to more than 221,000 square feet of retail space, 520,000 square feet of prime office space, 458 rental apartment units and 216 condominium units, a 360 room hotel, a 1,550-space parking garage, a public park, a central plaza and pedestrian-oriented streets and alleyways.

The 2019 fall activations are part of the 2019 Public Space Programming calendar that was created by the CityCenterDC Common Area Association. CityCenterDC’s ownership created the Common Area Association to provide for the maintenance, operation, and programming of the Common Areas which strive to foster a unique, truly-exceptional, pedestrian-friendly mixed-use urban environment.



About Hines:


Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 219 cities in 23 countries. Hines has approximately $124.3 billion of assets under management, including $63.8 billion for which Hines provides fiduciary investment management services, and $60.5 billion for which Hines provides third-party property-level services. The firm has 148 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,362 properties, totaling over 449 million square feet. The firm’s current property and asset management portfolio includes 514 properties, representing over 222 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world. Visit for more information.