INTRODUCING #MyCityCenterDC
Introducing #MyCityCenterDC
This season, CityCenterDC debuts #MyCityCenterDC—a new social video series that follows four stylish Washingtonians as they live, laugh, shop, and stir things up in the heart of the city. Think curated wardrobes, spontaneous shoe shopping, whispered gossip over champagne, and friendships that run as deep as their designer handbags.
MyCITYCENTERDC
Set against CityCenterDC’s backdrop of luxury retail and ever-changing experiences, the series captures the everyday glamour of lives built around connection, culture, and impeccable taste. It’s not just about where they go—it’s how they move through it, together.
#MyCityCenterDC is about more than fashion and flair—it’s about friendship, spontaneity, and the places that hold our stories. Episodes drop this month, so follow along as our foursome turns everyday rituals into signature moments, right here at CityCenterDC.
Raquel
Raquel is PR’s hardest-working woman, with a closet full of heels and a calendar full of invites. A fellow CityCenterDC resident, she’s the group’s social GPS—part style icon, part chaos coordinator. From work calls to wine tastings, she brings the charm, the wit, and just the right amount of drama.
Josh
Josh lives at CityCenterDC and dresses like he’s got somewhere important to be, always. A strategist by day and a sommelier-in-training by night, he knows the best table at Estuary and the fastest route to Raquel’s rooftop. Efficiency is his love language, but he never forgets a birthday.
Frances
Meet Frances. She lives in Georgetown but is a fixture downtown. An icon in the art and philanthropy circles, Frances is elegant, enigmatic, and always the one arriving ten minutes late—and somehow still stealing the show. Her taste is sharp, her world curated, and her favorite gifts are the ones she gives.
Sydney
Then there’s Sydney. A dancer from Shaw with effortless energy and a style all her own. She’s always moving—rehearsals, auditions, wellness classes—but never too busy to stop for a matcha, a moment in The Plaza, or a little retail therapy to keep the week in motion.
BEHIND THE scenes
“CityCenterDC has always been connected to the city, and this campaign celebrates its unique spirit through the lens of its people.”
— Timothy R. Lowery
Q&A:
Timothy R. Lowery, Managing Director
CityCenterDC
“Today’s audiences are highly digital and consume content with shorter attention spans. Shooting vertically and leading with social lets us meet them where they are, while still delivering the luxury and creativity people expect from CityCenterDC”
“At its heart, the campaign is about storytelling. Through four Washingtonian characters, we show CityCenterDC as more than a shopping destination. It’s where people live, dine, connect, and experience the city in style.”
“Being a Washingtonian comes with a special pride. DC is a smart, diverse city with people from every background. #MyCityCenterDC taps into that energy—those insider moments and shared experiences. CityCenterDC has always been connected to the city, and this campaign celebrates its unique spirit through the lens of its people”
