GUCCI Monte Carlo

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Discover Gucci’s latest Summer campaign, where effortless elegance meets the allure of the Mediterranean. Set against the timeless glamour of Monte Carlo, the House captures a season defined by sunlit escapes, refined style, and the art of movement.

The collection moves with ease through these shifting settings. For her, summer essentials with an edge, sharp tailoring, and flowing silhouettes rendered in the Flora motif.

For him, everyday separates and all day denim.

Accessories anchor the narrative, including the Gucci Jackie, Venice, and Gossip handbags, while the Mercato in white leather and GG Monogram duffle and tote carry summer journeys. The Gucci Madison and Melrose, presented in the GG Monogram, move seamlessly from day to evening, shoulder bags sized for the essentials.

Discover the Summer Collection at the Gucci Boutique.

Flora threads through the campaign, a composition that has remained central to the House’s visual language since its creation in 1966, and which this year marks its 60th anniversary.

Originally conceived by Vittorio Accornero at the request of Rodolfo Gucci for Princess Grace of Monaco,

Flora was envisioned as an abundant field of blooms in 37 distinct colors, first presented as a silk scarf. This origin places Flora in dialogue with Princess Grace of Monaco, whose presence marked a defining moment in its creation.

Extending beyond ready-to-wear and accessories, the iconic Flora motif also adorns the Gucci Flora fragrance collection. Featured on the signature perfume flacon, the historic floral artwork creates a seamless connection across the House’s wardrobe, handbags, and beauty universe. Celebrating the gardenia flower that inspired the original scent, Gucci Flora Gorgeous Gardenia Intense Eau de Parfum unveils a rich floral bouquet layered with bright Italian Mandarin, luminous Gardenia Accord, and warm Sandalwood, capturing the timeless elegance and joyful spirit of Flora in every detail.