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September 10, 2021

CITYCENTERDC’S “FIND YOUR JOY” CAMPAIGN WINS AN EMMY

Hines and Design Army win 2020 Emmy for Global Marketing Campaign WASHINGTON, D.C. (September 2021) – CityCenterDC announced that, on June 26, 2021, at the 63rd Annual National Capital Emmy® …

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June 29, 2021

CityCenterDC celebrates the joy of summer

The downtown retail and dining destination offers activations for all the senses   Washington, DC (June 28, 2021) – As residents of the DC region look forward to a fun-filled …

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Palmer Alley
June 9, 2021 |

CityCenterDC Brings Waves of Color to the District with Summer Stream

A sea of 28,000 chromatic ribbons will blanket Palmer Alley beginning June 9   Washington, DC (June 9, 2021) – To celebrate the upcoming summer months, CityCenterDC introduces Summer Stream, …

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March 25, 2021

Spring is in full bloom at CityCenterDC

Celebrate the Cherry Blossom season with festive moments   Washington, DC (March 26, 2021) – It seems spring has finally arrived as temperatures creep upward and Washingtonians eagerly celebrate cherry …

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September 23, 2020

FALL IN LOVE WITH THE SIMPLE PLEASURES OF THE SEASON

CityCenterDC Announces Autumn Inspired Activities   WASHINGTON, DC (September 23, 2020) – CityCenterDC is delighted to announce its lineup of safe and socially distanced fall events for 2020. As temperatures …

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July 24, 2020

CityCenterDC wins Gold at ICSC’s Global 2020 MAXI Awards

Washington, DC July 24, 2020 – Last evening CityCenterDC’s 2019 Ice Maze was honored with a Gold MAXI award for Best Experiential Event during ICSC’s international award ceremony recognizing innovative …

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December 3, 2019

GET LOST IN THE JOY OF THE HOLIDAY SEASON AT CITYCENTERDC WITH THE LARGEST CLEAR ICE MAZE IN THE UNITED STATES

Experiences Benefit Children’s National Hospital WASHINGTON, DC (December 3, 2019) – Joy is in the air this holiday season and CityCenterDC is thrilled to once again present a delightful experience …

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October 22, 2019

CityCenterDC Announces Holiday 2019 Program

CITYCENTERDC ANNOUNCES HIGHLY ANTICIPATED JOYOUS HOLIDAY ACTIVIATIONS The Sixth Annual Holiday Tree Lighting Celebration along with the largest clear ice maze in the US   WASHINGTON, DC (October 22, 2019) …

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A man enjoys a cup of coffee at CityCenterDC
September 18, 2019

CityCenterDC Welcomes the Fall Season with the Debut of the “Find Your Joy” Campaign and Autumn Forest Installation

CITYCENTERDC WELCOMES THE FALL SEASON WITH THE DEBUT OF THE “FIND YOUR JOY” CAMPAIGN AND AUTUMN FOREST INSTALLATION   WASHINGTON, D.C. (September 16, 2019) – CityCenterDC is welcoming the fall …

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A woman enjoys donuts at CityCenterDC
September 16, 2019

CityCenterDC Debuts the “Find Your Joy” Campaign with Design Army

CITYCENTERDC DEBUTS THE “FIND YOUR JOY” CAMPAIGN WITH DESIGN ARMY New campaign encourages appreciation of the season’s small moments of happiness. WASHINGTON, D.C. (Sept. 16, 2019) – CityCenterDC is excited …

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CITYCENTERDC’S “FIND YOUR JOY” CAMPAIGN WINS AN EMMY

Hines and Design Army win 2020 Emmy for Global Marketing Campaign

WASHINGTON, D.C. (September 2021) – CityCenterDC announced that, on June 26, 2021, at the 63rd Annual National Capital Emmy® Awards, it received an Emmy Award from the National Academy of Television Arts & Sciences in the Commercial – Campaign category for its “Find Your Joy” broadcast commercials. CityCenterDC, part of the fabric of Washington, DC, produced the “Find Your Joy” campaign to highlight the joyful experiences found throughout the landmark, mixed-use development.

“We are elated that ‘Find Your Joy’ has been honored with such a notable award for our 2020 television commercials. CityCenterDC is always looking for ways to spread joy by creating unique and memorable moments, whether big or small. This campaign allowed us to share some of the every-day joyful moments that we create for visitors at CityCenterDC,” said Timothy R. Lowery, general manager of CityCenterDC. “Whether it’s bringing your family to explore Palmer Alley, strolling through the Farmers Market on your lunch break, or shopping for your next treasured piece, at CityCenterDC we have curated each space to spark joy in all you experience.”

“Find Your Joy” evolved from the 2017 campaign “District of Joy”, which also won an Emmy Award at the 60th Annual National Capital Emmy® Awards in 2018. The “District of Joy” campaign featured the spirit of DC through vibrant fashion, dance, and 1960s-style glam. As an extension of the campaign, “Find Your Joy” featured the small moments we all have come to appreciate. The campaign displayed the creation of a space for everyone to experience CityCenterDC, in the heart of the city, bringing Washingtonians together through experiential art, delicious dining, and style.

“This campaign exceeded our expectations by bringing happiness and optimism to our consumers,” said Pum Lefebure, co-founder and chief creative officer of Design Army, the DC-based creative firm behind the campaign. “When creating ‘Find Your Joy’ we wanted to highlight the often-overlooked moments which create such euphoria in everyday life. Our goal was to show the Washington, DC community how they could enjoy this uniquely crafted space with loved ones; we are thrilled each day to see that vision come to life.”

Photographed below are Executive Producer Timothy R. Lowery, Director Dean Alexander, and Creative Director Pum Lefebure.

Photo Credit: Dean Alexander Photography

The campaign was produced by Dean Alexander Productions, Inc. The below individuals and organizations made this campaign possible.

CityCenterDC: CityCenterDC

CityCenterDC General Manager: Timothy R Lowery

CityCenterDC Director of Marketing: Melissa King

Creative Agency: DESIGN ARMY

Chief Creative Officer: Pum Lefebure

CEO: Jake Lefebure

Director and DP: Dean Alexander​

Director of Photography: ​​Kyle Deitz

Editor: David Grossbach

Stylist: Christine de Lassus

Makeup: Dale Johnson

Set Design: Amaryllis Inc.

Modeling Agencies: THE Artist Agency, Muse Management NYC and WILHELMINA

Music Composer: Paul Hutson

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